Gender, Age, Stature, Attractiveness, Race, Ethnicity, Physical Disability, Telegenic Appeal
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Package (Physical Appearance, Look, Image)
Does the candidate look like a President to you?
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Family Heritage, Family Ties, Profession, Wealth - the Overall "Backstory".
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Pedigree (Family Background, Education, Socio-economic/Class)
Does the candidate come from the right background to be President?
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Mentors, Sponsors, Colleagues, Benefactors, Industry Ties, Chits to Call In?
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Patronage (Advocates, Allies, Friends in High Places)
Does the candidate have the right connections to be President?
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Values, Faith, Ideology, Geographic Perspective (e.g., Northeast, Midwest, etc.)
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Perspectives (Point of View, Vision, Beliefs)
Does the candidate express the right point of view or values to be President?
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Church, Club, Sporting Preferences
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Pursuits (Leisure and Social Activities)
Does the candidate's activities allow her/him to connect with Americans?
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Vigor, Energy Level, Stamina, Dedication
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Passion (Desire, Ambition, Will to Succeed)
Does the candidate have the drive and determination to be President?
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Confidence, Tone, Ability to "Connect", Style, Likeability, "Wattage"
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Presence (Demeanor, Attitude, Mystique)
Does the candidate have the charisma to attract, captivate and inspire?
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Projects "Smarts," Ability to "Step Up" and Grow on the Job
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Potential (Perceived Raw Talent, Native Intelligence)
Does the candidate have "star performer achievements" at another level or in another arena that you think translates into being a good President?
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Slogan, what is Generally Said about the Candidate?
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PR (Reputation, Mythology, Aura)
Does the candidate have enough positive "buzz" to command media attention?
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Accepted Pathways to the Job, Stepping Stones such as Military, Industry, Electoral, Business Experience, Law
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Passages (Key Areas of Experience, Tickets Punched)
Does the candidate have the right kinds of past experiences to prepare him/her to be the President?
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